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Submitted by: Kellie Purden

Personalization uses technology to customize something for an individual, a group or an organization. It provides a domain of influence and unrestricted control for the user. In the workplace, it saves time by allowing someone to disregard repetitive tasks. Personalization also allows service parts that the user doesnt need to be discarded. Personalization often offers low-cost solutions to meet the specifications of the user. Some of the examples of things that can be personalized are web pages, mobile phones, search engines and promotional items.

Yes, personalization is now used heavily in marketing; promotional merchandise is often personalized. With the birth of digital printing, personalized promotional items are made possible.

Apparel is one of the more common personalized promotional items. T-shirts, jackets, and even pants are some of the items which can be personalized. These items are usually printed with the organizations logo or name. In some cases, even the individuals name is printed on the apparel.

Clocks and watches can also be personalized promotional items. There are certain types of clocks and watches that be disassembled so that a companys name or logo can be printed on the clocks or watchs face. Even an individuals picture or name can printed on clocks and watches.

Caps and hats are also ordinarily used as personalized promotional items. An organizations logo or name is embroidered or printed in front of the cap or hat. Even an individuals name can be placed on the cap or hat.

Mugs and drink ware are also possible personalized promotional items. A companys logo, name and contact details can be printed on the mug or drink ware. Pictures can also be printed for a more personalized effect.

Other items that can be personalized are mouse pads; pens and other writing instruments; home and house ware items; folios, notebooks and other paper products; business and office supplies; bags, backpacks and tote bags; computer supplies; and travel and luggage supplies.

Promotional items can be a good marketing tool for the business. Planning is essential for this type of marketing. It is best to make a profile first of the target audience so that the right promotional item can be ordered. Also, one has to take into consideration the occasion when the promotional items will be distributed to the intended recipients. The size of the logo and company name should also be considered. The imprint area should be able to accommodate the logo and/or company name.

Promotional items also must be relevant to the core business. The target audience must be able to connect the promotional item with the company. High quality items even though small is much better than big promotional items but of low quality. Poor quality promotional items will convey poor quality products and services of the company. Also, promotional items should fit the budget. Prior to ordering these items, a budget must be planned and strictly adhered to.

With the onset of personalization in almost anything, more and more individuals, groups and companies are joining the bandwagon because it gives them the distinction from the others.

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